Secretlab Launches Liyue-Inspired TITAN Evo Chairs and MAGNUS Pro Desk in Genshin Impact Collaboration

In a highly anticipated collaboration, Secretlab, a leader in gaming furniture, has unveiled its first partnership with HoYoverse’s popular action RPG, Genshin Impact. This collaboration showcases Liyue-themed products, specifically the TITAN Evo chairs and MAGNUS Pro desk, designed to resonate with fans of the game and its vibrant cultural aesthetics.

The announcement, made on July 1, 2025, marks a significant moment for both brands, as Genshin Impact has become a cultural phenomenon since its release in 2020. According to Dr. Emily Chen, a cultural studies expert at the University of California, Los Angeles, "The collaboration is a clever marketing strategy that capitalizes on the massive fanbase of Genshin Impact, particularly in the gaming and merchandise sectors."

The TITAN Evo chairs, inspired by the characters Xiao and Ningguang from the game, feature distinct color schemes that reflect their personalities and elemental affinities. Xiao's chair boasts a dark teal palette, while Ningguang's is adorned with lighter tones complemented by gold accents. Both chairs are embellished with unique symbols representing their respective characters, such as Ningguang’s phoenix emblem and Xiao’s Yaksha mask.

Image analysis provided by Secretlab shows that the design choices are not just aesthetic; they also enhance the gaming experience by providing ergonomic support, which is essential for long hours of gameplay. According to Michael Tan, CEO of Secretlab, "Our goal is to merge comfort and style, and this collaboration allows us to do just that while celebrating the rich lore of Genshin Impact."

Additionally, the MAGNUS Pro desk is themed after Liyue’s Lantern Rite Festival, incorporating elements that evoke the festive atmosphere of the in-game event. The desk's Cable Management Bundle is also designed with Liyue motifs, ensuring a cohesive aesthetic.

Pricing for the new products starts at S$769 for the TITAN Evo chairs and S$984 for the MAGNUS Pro desk, placing them in the mid-range category of Secretlab’s offerings. Despite the premium pricing, the collaboration is expected to attract a considerable number of Genshin Impact fans eager to display their passion for the game in their gaming setups.

Availability of the products commenced on the Secretlab website, and they are set to be featured at Anime Expo in Los Angeles later this month. The collaboration highlights a growing trend in the gaming industry, where companies seek to create immersive experiences through branded merchandise.

As the gaming industry continues to evolve, collaborations such as this one illustrate the potential for cross-industry partnerships that enhance consumer engagement. According to a report by the International Game Developers Association (IGDA) published in 2023, the gaming merchandise market is projected to grow by 25% over the next five years, indicating a robust demand for themed products.

In conclusion, Secretlab's collaboration with Genshin Impact not only represents a strategic business move but also reflects the broader trend of integrating gaming culture with lifestyle products. As the release of these themed products captures the interest of both gamers and collectors, it will be intriguing to see how similar partnerships develop in the future, potentially reshaping how brands approach fan engagement and product design.